Jaguar certainly got a reaction to its new rebrand which just launched - and it was mostly negative. However the launch has definitely got a lot of press and attention plus everybody seems to have an opinion, so let’s dive into what has driven the rebrand and what the reaction has been.

Diageo’s new Malts.com has gone live, a project I spent many months working on with a fantastic team at the agency Critical Mass and on the client’s side. The site brings two of Diageo's greatest assets together: their iconic single malts brands and stunning Scotland distilleries.

“Sintra has just released AI employees and it has me terrified”. This is the opening line from a social media ad for a new AI product aimed at businesses, introducing cute avatars as virtual assistants across various different skill-sets.

As I have mainly worked freelance there are occasional periods between contracts when I am not working for some of the most famous agencies around. During these periods I have often done digital marketing work for friends’ businesses as a side hustle.

The roots of agile project management go back to 2001 when the Agile Manifesto was drafted by a group of developers who met up at a ski resort in Utah. For delivery professionals working in digital and tech, it’s worthwhile revisiting the fundamental principles laid out within it.

The delivery or project management role is not known as the most glamorous or exciting - but it is fundamental for the success of digital projects, and here is where experience really counts.