Christian is an expert digital Project Director, Producer and Consultant with a long track record of success delivering innovative strategies, websites, content, products, SEO, campaigns and CRM for high profile agencies and clients.

Christian has enjoyed a successful freelance contracting career, leading cross-functional teams to create highly effective work for prominent brands across sectors including telecoms, banking, healthcare, tech and luxury. He is the founder of Weststar.ai, an AI and Digital agency.

Clients that he has completed projects for include:

Christian’s work is focussed on achieving business goals and delivering strong returns using the optimum mix of strategy, creativity and technology, including AI.

He is accomplished in operations with experience in building and leading teams and embedding effective agile working processes.

Recently completed freelance projects include the rebrand and migration of HERE.com to Contentful, and the reimagination of Malts.com - Diageo’s global ecommerce and community hub for their single malt whiskies.

Agencies that Christian has worked for include:

AKQA

• Critical Mass

• Digitas

• Grey

• RAPP

• Havas

• IMG

• Leagas Delaney

• AKQA • Critical Mass • Digitas • Grey • RAPP • Havas • IMG • Leagas Delaney •

To find out more about Christian’s experience check out his LinkedIn profile, or catch up on the blog:

Blog

Weststar Media is becoming Weststar.ai

Weststar.ai is the new brand name for my digital agency and consultancy, formerly known Weststar Media. This change reflects an evolved service offering and new positioning: led by experience, driven by strategy and enhanced by AI.

Read more →

Introducing a new look and story for Laguna Park Residences

Weststar Media was commissioned to develop a brochure for Laguna Park Residences, a new waterfront development in Lagos. The reframed narrative and new brand design brings clarity and impact to how the project is presented.

Read more →

Weststar Media strikes a Corde with new brand identity and website

Weststar Media unveils a new brand identity and website for Corde, a New York-based furniture business launched by the former Head of Design at Phillips New York, Cordelia Lembo. Thoughtful, curated and quietly confident, the brand and website reflect Cordelia’s unique point of view and decades of experience in 20th-century design.

Read more →

The new HERE.com goes live on Contentful’s Digital Experience Platform

The new HERE.com was launched in July following a rebrand and migration to the Contentful DXP platform from Drupal. I successfully led the large international team on this Agile project for top digital agency AKQA.

Read more →

The results are in for the reimagined Malts.com

Six months post-launch and the results are in for the new Malts.com - and it has delivered strong growth for Diageo and their peerless range of single malt whiskies such as Singleton and Talisker. Highlights include a 78% increase in conversion rates and a 25% rise in engagement.

Read more →

Jaguar’s controversial new rebrand

Jaguar certainly got a reaction to its new rebrand which just launched - and it was mostly negative. However the launch has definitely got a lot of press and attention plus everybody seems to have an opinion, so let’s dive into what has driven the rebrand and what the reaction has been.

Read more →

The new Malts.com has gone live

Diageo’s new Malts.com has gone live, a project I spent many months working on with a fantastic team at the agency Critical Mass and on the client’s side. The site brings two of Diageo's greatest assets together: their iconic single malts brands and stunning Scotland distilleries.

Read more →

New AI assistants are cute, capable and possibly terrifying

“Sintra has just released AI employees and it has me terrified”. This is the opening line from a social media ad for a new AI product aimed at businesses, introducing cute avatars as virtual assistants across various different skill-sets.

Read more →

Christian is based in London and works for clients and agencies globally. He can be booked for projects directly, or via the contracting platform YunoJuno.